Ad Tech

Google Ads Rolls Out Attribution Features to YouTube

Move aims to help advertisers better understand how different ad types contribute to customer conversion

Marketers want to better understand how their online ad buys influence behavior. Sources: YouTube, Google

By Ronan Shields

October 13, 2020

The Google Ads team has announced a series of updates, including expanding the range of data-driven attribution (DDA) tools for the online behemoth’s video streaming platform YouTube.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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