Google Ads Revises Policies to Curb Discriminatory Practice

Credit, employment and housing providers are prohibited from targeting campaigns based on sensitive categories

Illustration of people with a red circle drawn over a woman
Google claims the latest policy update announcement is not a direct reaction to the ongoing racial injustice protests. Getty Images

Google Ads, Google’s advertising platform, is updating its policies to prevent marketers who promote credit, employment and housing services from targeting customers based on a number of sensitive categories. This follows an initiative with the U.S. Department of Housing and Urban Development to curb such targeting.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.