Google Ads, Google’s advertising platform, is updating its policies to prevent marketers who promote credit, employment and housing services from targeting customers based on a number of sensitive categories. This follows an initiative with the U.S. Department of Housing and Urban Development to curb such targeting.
Advertisers in the U.S. and Canada will no longer be able to target or exclude ads based on age, gender, marital and/or parental status as well as ZIP code.
The update aligns with the preexisting Google Ads policies, which prohibit the targeting or personalization of ad campaigns based on other sensitive categories such as ethnicity, race, religion and sexual orientation.
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