Goodway Group has named Paul Frampton, the former CEO of Havas in the U.K. and Ireland, as president for Europe of its spinoff unit Control vs. Exposed (CvE) as the U.S.-headquartered company aims to take its performance-based operation global.
Goodway Group launched CvE earlier this year. The company describes the unit as a hybrid media agency, consultancy and tech company, asserting that its international expansion reflects client demands for international marketing services support.
The appointment of Frampton, who will also serve on CvE’s global board, follows the launch of its Singapore-based APAC operations earlier this year, with the outfit pledging to bolster its Europe-based headcount with “senior appointments” in the coming months.
Jay Goodman, president of Goodway Group and CvE, explained that the agency created CvE to better service demand for media expertise and was informed by an analytical approach, and enhanced with coding talent.
“Marketers want all of this, but they want it without black boxes,” Goodman said. “They deserve 100% transparency, and they want all of this from a single entity. That model simply didn’t exist. So, we created it [with] CvE.”
Commenting on the appointment of Frampton, Brody O’Harran, executive vice president of CvE, said, “He has a great pedigree in terms of media knowledge and relationships both with clients and media owners; experience building and scaling businesses; and is also known for being a ‘challenger’ himself. This business is his to build.”
“The European launch comes at a perfect time,” Frampton added. “The traditional agency model is under threat, all growth in the industry is coming from digital, we are post-GDPR, facing the demise of the third-party cookie, and Europe is crying out for innovation to counter all of this.”