Goodway Group has named Paul Frampton, the former CEO of Havas in the U.K. and Ireland, as president for Europe of its spinoff unit Control vs. Exposed (CvE) as the U.S.-headquartered company aims to take its performance-based operation global.
Goodway Group launched CvE earlier this year. The company describes the unit as a hybrid media agency, consultancy and tech company, asserting that its international expansion reflects client demands for international marketing services support.
The appointment of Frampton, who will also serve on CvE’s global board, follows the launch of its Singapore-based APAC operations earlier this year, with the outfit pledging to bolster its Europe-based headcount with “senior appointments” in the coming months.
Jay Goodman, president of Goodway Group and CvE, explained that the agency created CvE to better service demand for media expertise and was informed by an analytical approach, and enhanced with coding talent.
“Marketers
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