Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding

Video specialist secures pre-IPO funding from investment bank

Innovid will use a $30 million investment from Goldman Sachs Private Capital Investing to further its interests in the connected TV sector by building what it claims will be the industry’s only “end-to-end CTV platform” and further its global footprint.

The Series E round brings Innovid’s total funding to $95.1 million, including a $12.5 million debt financing round in 2015 and comes at a time when ad-tech financing is said to be difficult to come by, according to many industry observers, with the company describing it as “pre-IPO

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