GMC Creates the World’s Biggest Tweet to Promote Its 2021 GMC Yukon

270 football fields could fit inside the design

GMC didn’t just go big to promote its next-generation 2021 GMC Yukon: It went world’s biggest.

General Motors’ truck division teamed up with Twitter to create the world’s biggest tweet, while at the same time backing the new Yukon’s Denali-exclusive interior and its AT4 option, highlighted by its four-corner Air Ride Adaptive Suspension.

Over 2,500 color-coded stakes were meticulously placed by hand to help guide GMC’s precision drivers, as well as 110,000 feet of rope line, and the resulting design was big enough to fit 270 football fields inside it, with the only way to capture it via helicopter at just above 12,000 feet.

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