Global Advertising Market Expected to Recover in 2021

The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020


The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, but the ad market is expected to recover in 2021.

The revised economic fallout from the coronavirus was outlined in the latest ad forecast released today from Magna Global, the media strategy arm of IPG Mediabrands.

Overall, the company predicted “more subdued economic growth and advertising spend” than previously forecast for 2022 to 2024, said Magna evp of global market research Vincent Letang, who authored the report.

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