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It has been more than three months since the European Union’s General Data Protection Regulations (GDPR) came into law, and as similar legislation is being drafted in California and Vermont, many companies from agencies to tech giants like Google are trying to avoid the pain points experienced by European parties.
In particular, the industry seeks to learn from the tensions caused by recent policy changes by Google—all of which were ushered in to gain GDPR compliance, but resulted in widespread, unpleasant circumstances.
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