GDPR’s Lack of Clarity Is Causing Google and the Ad-Tech Industry Problems

The rush to comply generated headaches throughout the supply chain

GDPR is leaving ad-tech players, media buyers and Google scratching their heads. Sources: iStock

It has been more than three months since the European Union’s General Data Protection Regulations (GDPR) came into law, and as similar legislation is being drafted in California and Vermont, many companies from agencies to tech giants like Google are trying to avoid the pain points experienced by European parties.

This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}