Gannett announced today it is selling SweetIQ, a location data company it bought in 2017, to Berlin-based Uberall for an undisclosed sum.
By offloading SweetIQ, Gannett becomes the latest publisher to divest from recently acquired ad-tech assets as privacy laws become more stringent, making the possession of such assets a potential liability.
SweetIQ was folded into Gannett’s digital marketing subsidiary, ReachLocal. Now the country’s largest publisher is selling the unit to Uberall, a German location marketing company that helps businesses optimize their online profiles so they can be easily found when someone does a “near me” search.
“Following the recent merger of Gannett and Gatehouse, where we increased our marketing solutions, capabilities and scale, we felt partnering with Uberall for listings management would allow us to focus our efforts on how we can better connect local consumers with local businesses,” said Kris Barton, Gannett’s chief product officer, in an email to Adweek.
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