Gannett Sells Location Data Firm SweetIQ to Uberall

Publishers are continuing to move out of ad tech

Gannett and Uberall are entering a business partnership as part of the sale. Gannett, Uberall

Gannett announced today it is selling SweetIQ, a location data company it bought in 2017, to Berlin-based Uberall for an undisclosed sum.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.