Ad Tech

Gannett Is Using Deep Learning to Determine Why Certain Ad Designs Work

The newspaper giant wants to beef up its local marketing services

Gannett is doubling down on local marketing with AI. Getty Images

By Patrick Kulp

December 5, 2018

Gannett is turning to a form of artificial intelligence to design better online ads.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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