FuboTV, a sports-focused virtual pay TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade Desk.
The addition of FuboTV, which has 455,000 paid subscribers as of last November, now adds a connected TV footprint to Unified ID 2.0. CTV accounted for 93% of FuboTV’s total viewing hours during Q3 of 2020.
As third-party cookies go away, Unified ID 2.0 is designed to maintain targeted advertising across the open web.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in