Programmatic

FuboTV Is the First Streamer to Join Unified ID 2.0

The identity initiative, led by The Trade Desk, now has a connected TV footprint

FuboTV and Unified ID logos
FuboTV expects paid subscriptions to exceed 545,000 by the end of 2021. FuboTV, The Trade Desk

By Andrew Blustein

February 4, 2021

FuboTV, a sports-focused virtual pay TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade Desk.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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