FuboTV Is the First Streamer to Join Unified ID 2.0

The identity initiative, led by The Trade Desk, now has a connected TV footprint

FuboTV and Unified ID logos
FuboTV expects paid subscriptions to exceed 545,000 by the end of 2021. FuboTV, The Trade Desk

FuboTV, a sports-focused virtual pay TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade Desk.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.