French Sites Ordered to Stop Using Google Analytics Is Just the Beginning

The websites have 30 days to comply or risk hefty fines up to €20 million

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Last week, the French data watchdog—Commission Nationale de l’informatique et des libertés (CNIL)—ordered three French websites to stop using audience analytics site Google Analytics, deeming the site to be illegal under the General Data Protection Regulation. 

The websites have 30 days to comply or risk hefty fines up to €20 million, or 4% of the annual turnover.

The warning came after the French watchdog received several complaints concerning data transfer between the U.S. and European Union by the European Center for Digital Rights (NOYB) in 2020, a nonprofit chaired by privacy activist Max Schrems.

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