French Ad-Tech Company Weborama Is Trying to Derail Amazon’s Offer to Purchase Sizmek's Ad Server

Speculation suggests the ecommerce giant was offering at least $30 million

Late last week, after much ad industry speculation over which company was going to pick at the Sizmek carcass, Amazon said it was swooping in. And just as the ad industry braced itself for Amazon’s further encroachment, ad-tech stalwart Weborama has added another twist by announcing it has topped the retail giant’s bid to acquire Sizmek assets.