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FreeWheel's New Roster of Tools Intended to Simplify the OTT Buying Process

Company is offering 3 new 'tiers' for partners looking to purchase

"This is really the first time that there's been an OTT programmatic platform designed by buyers, for buyers," Rubin said.Freewheel
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By Shoshana Wodinsky

Buying OTT inventory can be a headache—but FreeWheel is here to help.

Today, the Comcast-owned company announced a new roster of tools to simplify the OTT buying process for the 1,200-plus agency partners using its advertising platform.

Specifically, explained Judd Rubin, svp of revenue and marketing for FreeWheel Advertisers, this means offering three new “tiers” for the partners looking to buy OTT inventory through the FreeWheel marketplace, which will offer rosters of inventory covering different slices of the CTV, OTT and digital landscape.

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Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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