Sports Marketing

Jockstrap-Scented Candles Are Here to Fill the Locker Room Void This NFL Season

Stadium-themed scents by Babe Wine and Ryan Porter bring the stadium experience home

Can't go to the stadium this season? Babe Wine has the solution, at least scent-wise.Babe Wine and Ryan Porter
By Lisa Lacy

September 9, 2020

While in-stadium attendance at NFL games will vary by team this season, it’s a safe bet that football fans, like sports fans throughout 2020, will have to adjust to some changes beyond just seeing Tom Brady in a Tampa Bay Buccaneers uniform.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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