Flipboard Unveils New Curator Pro Platform and Storyboards Format

Creators will have access to robust analytics, including for each URL

Flipboard is getting into the stories act. What makes it different: They won’t disappear.

The content curation platform introduced a new tool today called Curator Pro, which will give the roughly 3,200 verified users on its platform, including bloggers, influencers and publishers, access to a new content packaging format.

Under that tool, the exclusive group will be able to create so-called Storyboards and see how the content performed with a new analytics dashboard that shows metrics such as comments, flips, likes, opens, social engagements and views.

The company said it has approximately 145 million monthly active users, and its verified red checks are awarded at its discretion based on factors including authentication (proving that the account belongs to the person or organization it is representing), quality and frequency of curation, reputation in the areas they share content about and social followings on other platforms.

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