TikTok introduced TikTok Brand Lift Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance on the video creation platform.
TikTok Brand Lift Study is an immersive, in-feed polling experience that brings the music and motion graphics TikTok is known for to their feeds or For You pages, prompting users to answer one of four questions posed by advertisers.
Kantar will be the third-party measurement partner for TikTok Brand Lift Study.
TikTok
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