Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
After a period in the doldrums during the mid-2010s, the number of mergers and acquisitions plus IPOs in ad tech suggests the good times are back.
This time around, some of the sector’s more notable names are looking to fund the next generation of ad-tech and mar-tech companies as emerging channels. Looming over the proceedings, however, is the specter of increasing government scrutiny that could introduce further complexity to the space.
First Party Capital, a recently launched investment syndicate, is positioning itself as a “founder-friendly” financing solution for early stage ad-tech and mar-tech startups, in particular those outside the U.S.