Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather

Backed by Google funding, company has teamed with AccuWeather

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Just in time for fall, marketers can now target taxi-top ads to shift with the dipping temperatures.

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