Finding the Right Takeaways From CCPA for Brands

Consumers are fed up, and marketers need to make changes to accommodate

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The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on Jan. 1, 2020 and that should have been the next wake-up call for the industry.