Facebook Will Roll Out Its ‘Clear History’ Tool This Year

The planned feature will inhibit ad targeting as privacy headwinds expected to decelerate revenue growth  

Facebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat the social network began to feel on the back of the Cambridge Analytica scandal, will let users wipe information the social network has collected on users via third-party apps and websites.