Facebook Tests Ad Pods in In-Stream Ads

The back-to-back mid-roll video ads can be skippable or non-skippable

Facebook will closely evaluate the benefits of the test for both viewers and advertisers Facebook

Facebook is testing an addition to its in-stream ads offerings: ad pods, or two back-to-back mid-roll video ads using its in-stream ads formats.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.