Facebook Quietly Scraps Rule That Limited Text in Ad Images to 20%

It began notifying advertisers of the change earlier this month

Facebook had a text overlay tool for advertisers to ensure that text did not take up more than 20% of their ads alexsl/iStock

Facebook quietly scrapped a long-standing rule earlier this month that limited the space that text could occupy in ads to 20%.

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.