Social Pro Daily Facebook Quietly Scraps Rule That Limited Text in Ad Images to 20% It began notifying advertisers of the change earlier this month Facebook had a text overlay tool for advertisers to ensure that text did not take up more than 20% of their adsalexsl/iStock By David CohenSeptember 29, 2020 Facebook quietly scrapped a long-standing rule earlier this month that limited the space that text could occupy in ads to 20%. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in