Facebook announced three key updates Thursday related to branded content on its platform.
The social network is updating the language on its branded content tag from “Paid” to “Paid Partnership.”
The tags will continue to include “with (brand name),” and a new About This Partnership icon will lead people to more information about the two tagged pages and their partnership.
The new tag is pictured above and, for reference, the old tag is pictured below.
Director of product, News Feed and media monetization Maria Smith said in a blog post that posts with Facebook’s branded content tag show an average ad recall lift of 13 percentage points.
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