Facebook Expands Partnership With DoubleVerify for Viewability and Fraud Measurement on Stories' Video Ads

Sharing through this part of the platform will likely exceed sharing through the news feed


Facebook and DoubleVerify have announced an expansion of their partnership, a development that will provide advertisers with fraud and viewability measurement across Facebook Stories’ video inventory.

Facebook Stories video campaign measurement is now integrated with DoubleVerify’s Pinnacle platform, which lets advertisers analyze their Stories campaigns with all other ad placement types the social network supports, as well as other media buys.

Per DoubleVerify, more than 300 million people use Facebook Stories and Messenger Stories on a daily basis, with Facebook forecasting that sharing through Stories will exceed sharing through the news feed.

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