Facebook Estimates That It Drove 100,000 Poll Worker Sign-Ups

Over 1.7 million people clicked its in-app notification

Facebook said over 1.7 million people clicked on the notification atop News Feed in its flagship mobile application to see information on volunteering as poll workers with their respective state authorities, estimating that this activity resulted in roughly 100,000 people signing up.

Facebook

Vice president of product and social impact Naomi Gleit shared state-specific information in a Newsroom post Tuesday.

  • Iowa: Poll worker sign-ups surged by 15 times during the weekend that Facebook ran its recruitment drive.
  • Michigan: On the Saturday when the social network ran its poll worker notification, sign-ups shot up by 12 to 16 times, resulting in 5,000 recruits.
  • North
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