Facebook Continues to Clean Up Its Targeting Options

Scarcely used and repetitive ones will be scrubbed, along with multicultural affinity

Facebook said the vast majority of advertisers will not notice the changes GOCMEN/iStock

Facebook is removing over 1,000 targeting options, mainly because they are not widely used or they are duplicative.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.