Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google.
The social network wrote in a blog post announcing the move, “Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it’s more commonly known, has already made significant inroads in desktop and mobile web, and now we see app bidding gaining similar momentum.”
Header bidding was added for Facebook Audience Network in March 2017, leading to increased CPMs (cost per thousand impressions) for publishers.
And this past June, Facebook extended bidding support to in-application ads, both in-house and via third-party mediation.
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