Social Pro Daily

Facebook Audience Network, AppsFlyer Team Up on Campaign-Level ROAS Data

The social network’s Mobile Measurement Partner adds attribution to the mix

FacebookAudienceNetworkAppsFlyerGraphic — AppsFlyer can properly tie back the revenue generated to the user acquisition network with attribution dataAppsFlyer

Facebook Audience Network teamed up with mobile marketing analytics and attribution platform AppsFlyer on a measurement solution to bring campaign-level data on return on advertising spend to gaming application developers.

AppsFlyer general manager, ROI360 Gal Brill said in a blog post that previously, eCPM (enhanced cost per thousand impressions) were only provided by ad networks at differing levels of granularity, meaning that they could still be used to measure ROAS and build lifetime value models, but the numbers weren’t as precise.