Facebook Audience Network: Apps Using Bidding Up 7x From 2019

IronSource joins its partner program

Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time last year.

The social network added that among publishers that have adopted this approach, roughly one-half now earn their majority of revenue from the platform via bidding.

According to Facebook, most of the 10 largest publishers using Audience Network are using bidding, including News Break, Voodoo and Zynga.

Facebook Audience Network head of partnerships Amit Bhojwani said in a blog post, “The growth in bidding adoption by Audience Network publishers has complemented the increase in our total bidding payouts to publishers.

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