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Facebook continued its protest against upcoming changes to Apple’s iOS 14 operating system, running print ads Wednesday in The New York Times, The Wall Street Journal and The Washington Post, and holding a press call featuring owners of small and mid-sized businesses bemoaning the potential effects.
The ads allude to Apple’s proposed phasing out of its IDFA identifier, which would reduce the personalization and targeting advertisers have long relied on to serve ads to select audiences:
In a statement to Adweek, Apple said: “We believe that this is a simple matter of standing up for our users.
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