Facebook added two more weapons to its arsenal of brand safety controls for its in-stream ads .
The social network said in a blog post Monday that over 1.25 billion people visit Facebook Watch on a monthly basis.
Its new topic exclusion tool, powered by machine learning technology, will enable in-stream advertisers to choose content-level exclusions from four topics: gaming, news, politics and religious/spiritual content.
And publisher allow lists for in-stream auctions will give advertisers the ability to select a list of publishers based on their own brand suitability criteria, ensuring that their campaigns are delivered exclusively on content from those publishers.
Facebook said that in the coming weeks, its In-Stream
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in