The issue of taming Big Tech has loomed large over the national agenda for years, and recently escalated to U.S. antitrust authorities filing suit against Google over its dominance of the search market.
European authorities are doing likewise, with trade bodies in France filing a complaint against Apple with competition authorities that claims its planned privacy measures in iOS 14 will irrevocably harm the mobile ad industry.
Last month, the French chapters of the Interactive Advertising Bureau and the Mobile Marketing Association led a complaint filed with the Autorité de la Concurrence (ADLC) over Apple’s controversial plan to obstruct app developers from sharing mobile identifiers, known as IDFA, without specific user opt-in.
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