Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point

Despite ongoing measurement challenges, ads are targetable, flexible and can be traded programmatically

Podcasting pioneer Panoply took media watchers by surprise last fall when the Slate-born network shut down the entirety of its content operations to train its full focus on ad tech.

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This story first appeared in the July 22, 2019, issue of Adweek magazine. Click here to subscribe.