DoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’ Content Last Month

Company blocked over 2.6 billion ad impressions in that category since December 2016

Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek.

The company said it has seen a 50 percent jump over the past month in online advertising inventory that its filter classifies as “inflammatory news and politics” across several programmatic platforms.

The filter identifies “sites that contain fake, unsubstantiated or unreliable information, or content that demonstrates political intolerance, hateful language or threatening rhetoric,” the company said.

CMO Dan Slivjanovski said the inflammatory news and politics filter covers programmatic display, network display and video ads.

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