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Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with Twitter-owned mobile monetization platform MoPub.
DoubleVerify will now provide full fraud detection, protection and reporting for mobile application campaigns across MoPub Marketplace, MoPub’s programmatic exchange, which currently connects advertisers with more than 2 trillion ad requests from over 1.5 billion addressable users around the world.
The partnership between the two companies began in January 2019, when DoubleVerify became the sole provider of fraud and invalid traffic post-bid measurement for MoPub Marketplace.
MoPub head of ecosystem partnerships Michal Jacobsberg-Reiss said in a statement, “Ad fraud is an industrywide challenge, impacting publishers, advertisers and supply side providers.
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