Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday.
Brands can authenticate the quality of their campaigns on Pinterest via DoubleVerify’s viewability and fraud verification technology and data.
The companies said the integration will debut as part of a closed beta, with general availability to follow shortly.
DoubleVerify has similar arrangements with platforms including Facebook, Instagram, Snapchat, Twitter and YouTube.
Interim CEO Laura Desmond said, “Our mission is to give global brands the clarity and confidence they need to make digital investments wherever their audiences consume media. Our integration with Pinterest furthers that commitment, ensuring that buyers have transparency into media quality and performance across the platform.”