Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.”
The company debuted Brand Suitability Tiers for advertisers and publishers in January, enabling brands to align suitability settings with their own unique standards while publishers meet advertiser expectations and maximize monetization of their content.
Making
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