DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube

A new Death and Injury category was added

Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.”