DoubleVerify said Tuesday that its brand safety and suitability integration with Facebook was extended to new premium inventory channels, including In-Stream Reserve, and new tools were added.
Facebook In-Stream Reserve debuted in February 2019 as Facebook Showcase, giving media buyers a way to purchase entire seasons of premium, brand-safe video content curated from high-quality athletes, celebrities, creators and publishers.
DoubleVerify said Facebook advertisers using its brand safety and suitability controls can now:
- Manage brand safety and suitability settings with precision and accuracy using 53 content avoidance categories and 39 supported languages.
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