Ad Tech

DoubleVerify Expands EMEA Presence With Meetrics Acquisition

The deal DV's first post-IPO purchase as it eyes international expansion

DoubleVerify and Meetrics logos
DoubleVerify expands EMEA presence with Meetrics acquisition.DoubleVerify
Headshot of Stephen Lepitak
By Stephen Lepitak

August 31, 2021

Germany-based Meetrics has been acquired by fellow ad verification outfit DoubleVerify (DV) which aims to expand its presence in EMEA after its multibillion-dollar IPO in early 2021.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

Recommended articles
Related Articles
Mediaocean
Programmatic

Mediaocean Acquires Ad Server Flashtalkingicon-image

By Stephen Lepitak

GumGum x JustPremium
Mergers & Acquisitions

GumGum Grows European Reach Through JustPremium Acquisitionicon-image

By Stephen Lepitak

Monique Pintarelli
Leadership & Talent

Teads Promotes Monique Pintarelli to Chief Revenue Officer to Lead US Operationsicon-image

By Stephen Lepitak

Adtech Firm Redmill Solutions Names Jay Stevens as CEO
Leadership & Talent

Ad-Tech Firm Redmill Solutions Names Jay Stevens as CEOicon-image

By Stephen Lepitak

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter