DoubleVerify Expands EMEA Presence With Meetrics Acquisition

The deal DV's first post-IPO purchase as it eyes international expansion


Germany-based Meetrics has been acquired by fellow ad verification outfit DoubleVerify (DV) which aims to expand its presence in EMEA after its multibillion-dollar IPO in early 2021.

Financial terms of the transaction were not publicly disclosed although sources have cited the deal as a potential harbinger for a spate of further mergers and acquisitions following the recent glut of public listings in ad tech.

Meetrics was founded in 2008 and has since raised $1.3 million in funding, according to Crunchbase.

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