As 2019 draws to a close, the latest flurry of ad-tech mergers and acquisitions is underway, this time with DoubleVerify writing the check for Ad-Juster.
The announcement of the deal for an undisclosed amount comes the same week the Vanderhook brothers took back full control of Viant from Meredith and France-based investment group Fimalac announced a significant investment in Jellyfish.
DoubleVerify CEO Wayne Gattinella said in a statement that combining Ad-Juster’s sell-side platform with his existing buy-side platform was the rationale behind the move.
“The Ad-Juster acquisition furthers our goal of maximizing digital media quality and performance for advertisers while providing premium publishers with the transparency they need to compete in a consolidating marketplace,” Gattinella told Adweek.
Meanwhile,
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