DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform’s demand-side platform.
The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, enabling advertisers to reduce block rates and boost returns on their digital investment.
DoubleVerify said its solution supports over 75 avoidance categories and more than 44 languages, and brands can address their specific concerns through exclusion and inclusion lists and other customization options.
Applying these criteria before media is purchased lets advertisers allocate spend only toward qualified impressions and helps protect them in environments where blocking is not supported, such as VAST
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