In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view.
The tool will be available in the second quarter of this year to a selected group of users.
Top line
The partnership aims to reduce the workload for marketers. The tool lets advertisers view campaign results across platforms with an audience free of brand safety hurdles like invalid traffic, geographic location and viewability.
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