DOJ Green Lights Proposed Outbrain and Taboola Merger

Combining forces will help it go up against Facebook and Google

The DOJ won't fight a proposed merger between Taboola and Outbrain. Outbrain, Taboola

The Department of Justice won’t get in the way of the merger of native advertising giants Taboola and Outbrain, the companies told employees in a staff email today seen by Adweek.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
@ronan_shields Ronan Shields is Adweek's programmatic editor.