DOJ Green Lights Proposed Outbrain and Taboola Merger

Combining forces will help it go up against Facebook and Google

The Department of Justice won’t get in the way of the merger of native advertising giants Taboola and Outbrain, the companies told employees in a staff email today seen by Adweek.

The combined entity will include more than 2,000 employees across 23 global offices that serve more than 20,000 clients in over 50 countries. But it still faces a regulatory hurdle from the U.K.’s Competition and Markets Authority.

A spokesperson for the DOJ did not immediately return a request for comment.

The merger, announced in October, would put Taboola founder and CEO Adam Singolda at the head of the rebranded company.

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