The biggest event on the ad-tech calendar, Dmexco, will go on this year, albeit with some changes.
The ad-tech conference will be hybridized as a physical and digital event, according to Gerald Böse, CEO of the host venue Koelnmesse, in a Monday interview with German trade publication Horizont.
The physical event will take place as planned in at the Koelnmesse exposition center in Cologne, Germany as scheduled on Sept. 23-24, but with added health and safety measures due to the coronavirus pandemic.
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