Disney Sells TV Ad-Tech Unit TrueX to Gimbal
The media giant sheds an asset it acquired from 21st Century Fox
21st Century Fox acquired TrueX in 2014 for nearly $200 million.
Disney, TrueX
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $71.3 billion purchase of 21st Century Fox, to mobile and location ad-tech company Gimbal.
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