Disney Sells TV Ad-Tech Unit TrueX to Gimbal

The media giant sheds an asset it acquired from 21st Century Fox

The Walt Disney Company and TrueX logos
21st Century Fox acquired TrueX in 2014 for nearly $200 million. Disney, TrueX

The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $71.3 billion purchase of 21st Century Fox, to mobile and location ad-tech company Gimbal.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.