For Disney, data is the future of television.
The entertainment giant has combined its ad-tech units under a newly created Advertising Platforms team. The teams for Hulu and Disney’s Direct-to-Consumer and International (DTCI) Technology group will now sit under one roof to develop strategies and ad products for the company’s global linear, digital and streaming footprint.
Jeremy Helfand, previously Hulu’s vp and head of ad platforms, will lead the new group and report to Aaron LaBerge, evp and CTO of DTCI.
“Advertising is a critically important aspect of Disney’s business, and the future of advertising requires a new level of viewer-first innovation powered by the industry’s most advanced TV ad platform,” LaBerge said in a statement.
“Jeremy
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