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In early May, several weeks after the pandemic first shut down the United States, Pandora noticed a “double-digit” surge in connected speaker listenership and fashioned a brand campaign designed to appeal to those new homebound habits.
Five months later, as everyday life gradually reopens in fits and starts due to sporadic spiking Covid-19 cases in various parts of the country, that situation hasn’t changed much.
That’s the main finding in the SiriusXM-owned streaming service’s latest audio trends report.
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